GreenSip Organics – Launch Campaign for a Cold-Pressed Juice Brand

Client:

GreenSip Organics (FMCG Startup)

Duration:

2 weeks

Services

Motion Graphics, PR Posters, Social Media Creatives

Client Background & Challenge:

GreenSip Organics was a new entrant in the organic beverage industry, preparing to launch a line of cold-pressed juices. The brand had no visual identity, and the launch was due in 10 days. They needed a complete digital PR kit to build excitement on Instagram and among retail partners.

Our Creative Approach:

  • Visual Style Selection: We chose a vibrant green & yellow palette to highlight freshness and health.

  • Content Strategy: We built a theme around “Nature in a Bottle” — simple taglines, focused benefits.

  • Design Work:

    Designed 5 posters for stores and social promotions.

    Created a 15-second Instagram reel using motion graphics and kinetic typography.

    All designs optimized for both Instagram and A4 print format.

Deliverables:

  • 5 PR Posters

  • 1 Launch Teaser Video (Reel Format)

  • 2 Highlight Covers for Instagram

Outcome:

  • Reel gained 15.8K organic views in 48 hours.

  • Posters used in 30+ stores across Mumbai.

  • 900+ profile visits post-campaign.

Conclusion:

We delivered a complete launch campaign in under 10 days, combining design speed with strategic messaging. A fresh brand got a fresh identity — loud, clean, and relatable (Mock).