Services:
PR Posters, Story Templates, Motion Reels
Client Background & Challenge:
ThreadConscious promotes ethical fashion and needed a content push for their #SlowFashionNow campaign to educate and convert eco-conscious buyers.
Our Creative Approach:
Visual Storytelling:
Used muted greens and textured backgrounds to bring an earthy feel.
Strong typography and quotes with data points.
Motion Work:
Created two narrative-driven reels using animation + subtle sound.
Instagram Stories:
Designed a template set to post campaign facts and product drops.
Deliverables:
6 Campaign Posters
2 Animated Reels
5 Instagram Story Templates
Outcome:
Campaign reach: 32K views across all reels
17% spike in product sales
Brand mentioned by 3 fashion micro-influencers
Conclusion:
When a cause meets creativity, the result is not just clicks — it’s conversation. This campaign showed the power of visuals in social change (Mock).